Sample report — generated by the real scoring engine from an example store. These are not a real merchant’s results, and the revenue figures use example numbers. Scan your own store →
Example NOVA Growth Report
example-store.com
Analyzed May 14, 2026 · 33 checks completed
0
/ 100
NOVA Growth Score
Significant opportunities
The fundamentals are in place, but several high-impact checks did not pass. These are clear places to start.
Product Experience
50/100
3 passed · 3 to improve
Conversion
50/100
2 passed · 2 to improve
Offer
15/100
1 passed · 3 to improve
AOV
25/100
1 passed · 3 to improve
Trust
100/100
5 passed · 0 to improve
Mobile Experience
100/100
4 passed · 0 to improve
Retention
78/100
2 passed · 1 to improve
Performance
38/100
1 passed · 2 to improve
Want help acting on this report? We’ll walk you through the findings and what we’d prioritise for your store.
Trust and Mobile Experience passed every check available in this scan. We would not start there.
What’s limiting the store
The lowest-scoring areas in this scan are Offer (15/100) and AOV (25/100). 6 of the 14 opportunities in this report sit in these two areas.
Biggest opportunity
The clearest opportunity identified in this scan: fewer than six product images (Product Experience). Shoppers cannot touch the product, so images are the only way to inspect it.
What to prioritise
We recommend starting with Product Experience and Conversion. The top-ranked changes there combine high impact with relatively quick implementation.
From diagnosis to improvement
How EHN NOVA DIGITAL can help
NOVA shows where the opportunities are. These are the areas of this store where we would focus, lowest-scoring first.
Offer15/100
3 opportunities found
We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.
AOV25/100
3 opportunities found
We can help structure bundles, cross-sells and cart-value incentives around your product catalogue.
Performance38/100
2 opportunities found
We can reduce page weight and loading delays, starting with the images, apps and scripts that slow the product page down.
Product Experience50/100
3 opportunities found
We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.
Next step
Want help improving these areas?
We can walk you through your NOVA findings and show you where EHN NOVA DIGITAL can help.
Based on example numbers, to show how the estimate works. NOVA does not detect traffic, conversion rate or order value.
Current estimated revenue
$19,500/mo
At an illustrative 2.2%
$35,750/mo
Estimated opportunity
$16,250/mo
Monthly visitors
25,000
Conversion rate
1.2%
Average order value
$65
This is an illustrative scenario based on the numbers shown above — not a forecast. This is an illustrative scenario based on the numbers you entered — not a forecast or a guarantee. It compares your conversion rate with an illustrative target of 2.2% that NOVA uses for stores in this score band.
Prioritised improvements
What we’d fix first
Ordered by impact × confidence × ease — not by how bad each one looks. A smaller change that ships this week can beat a large one that never ships at all.
PRIORITY 1Product Experienceverified issuequick to change
Fewer than six product images
What we found
4 product images found on the product page.
Why it matters
Shoppers cannot touch the product, so images are the only way to inspect it. A buyer who cannot inspect a product often compensates by leaving to look elsewhere.
What could improve
Shoppers who cannot inspect a product compensate by leaving. Aim for at least six images covering the product in use, texture or detail, scale, and packaging.
How EHN NOVA DIGITAL can help
We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.
On a phone the buy button disappears within one swipe of the top of the page. A buyer ready to purchase may have to scroll back up to find the action, and some will not bother.
What could improve
On mobile the buy button disappears within one swipe. A sticky bar keeps the action reachable at every scroll position.
How EHN NOVA DIGITAL can help
We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.
No express checkout buttons were detected on the product page.
Why it matters
Express checkout removes the form-filling step where many mobile buyers give up. Manual address and card entry on a phone is where a large share of mobile carts stop.
What could improve
Shop Pay, Apple Pay and PayPal remove the form-filling step where many mobile buyers give up.
How EHN NOVA DIGITAL can help
We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.
We recommend starting with the changes most likely to improve the customer journey, then using your own store data to decide what to optimise next. A store that changes three things and measures them learns more than a store that changes thirty and cannot tell which one worked.
Talk it through
Found the opportunities. Ready to improve them?
Bring this report to a short call. We'll go through the priorities with you and what it would take to implement them on your store.
19 passed · 14 opportunities · 0 not measurable. Open any category to see what we checked, what we found and what could improve.
Product Experience3 passed · 3 to improve50/100
verified issuequick to change
Fewer than six product images
What we check
How many product images the page offers.
What we found
4 product images found on the product page.
Why it matters
Shoppers cannot touch the product, so images are the only way to inspect it. A buyer who cannot inspect a product often compensates by leaving to look elsewhere.
What could improve
Shoppers who cannot inspect a product compensate by leaving. Aim for at least six images covering the product in use, texture or detail, scale, and packaging.
How EHN NOVA DIGITAL can help
We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.
verified issuemoderate effort
No product video found
What we check
Whether a product video is present on the page.
What we found
No video element was detected on the product page.
Why it matters
Video answers texture, scale and application questions that stills cannot. Unanswered sensory questions tend to postpone the decision, and postponed decisions rarely return.
What could improve
A short product-in-use video answers questions that still images cannot, especially for texture, application and scale.
How EHN NOVA DIGITAL can help
We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.
passed
Reviews visible on the product page
What we check
Whether customer reviews appear on the product page itself.
What we found
Review or rating markup was found on the product page.
passed
Questions answered on the page
What we check
Whether the page answers common questions before the buy button.
What we found
An FAQ, accordion or how-to-use section was detected.
passed
Description has enough substance
What we check
How much substance the product description carries.
What we found
The product description contains roughly 684 characters.
opportunitymoderate effort
Copy leads with specs rather than results
What we check
Whether the copy opens with the result or with the spec sheet.
What we found
The description opens with ingredients or specifications.
Why it matters
People buy an outcome. Ingredients support the decision, they rarely create it. Copy that opens with composition asks the buyer to do the translating themselves.
What could improve
Open with the outcome the buyer wants. Ingredients and specifications support the decision, they rarely create it.
Conversion2 passed · 2 to improve50/100
passed
Add-to-cart form present
What we check
Whether an add-to-cart form exists on the product page.
What we found
An add-to-cart form was detected.
verified issuequick to change
No sticky add-to-cart on scroll
What we check
Whether the buy button stays reachable while scrolling on mobile.
What we found
No sticky add-to-cart markup was detected.
Why it matters
On a phone the buy button disappears within one swipe of the top of the page. A buyer ready to purchase may have to scroll back up to find the action, and some will not bother.
What could improve
On mobile the buy button disappears within one swipe. A sticky bar keeps the action reachable at every scroll position.
How EHN NOVA DIGITAL can help
We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.
passed
Cart opens without leaving the page
What we check
Whether the cart opens in place or loads as a separate page.
What we found
Slide-out or ajax cart markup was detected.
verified issuequick to change
Express checkout not detected
What we check
Whether Shop Pay, Apple Pay or PayPal are offered.
What we found
No express checkout buttons were detected on the product page.
Why it matters
Express checkout removes the form-filling step where many mobile buyers give up. Manual address and card entry on a phone is where a large share of mobile carts stop.
What could improve
Shop Pay, Apple Pay and PayPal remove the form-filling step where many mobile buyers give up.
How EHN NOVA DIGITAL can help
We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.
Offer1 passed · 3 to improve15/100
opportunitymoderate effort
No bundle or multi-pack offer detected
What we check
Whether a bundle or multi-pack is offered.
What we found
No bundle or multi-pack offer was detected.
Why it matters
A bundle gives the buyer a reason to spend more in the same session. Without one, the same acquisition cost returns a single unit instead of two or three.
What could improve
A bundle gives the buyer a reason to spend more in the same session, without needing a second visit.
How EHN NOVA DIGITAL can help
We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.
verified issuemoderate effort
No quantity break on the product page
What we check
Whether a quantity break appears on the product page.
What we found
No quantity discount was detected on the product page.
Why it matters
For a product that runs out, buying more at once is a natural choice if it is offered. Order value stays flat when the only option presented is one unit.
What could improve
Buy 2 save 10, buy 3 save 20. Quantity breaks are the fastest lift to order value for a consumable product.
How EHN NOVA DIGITAL can help
We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.
opportunityquick to change
Free shipping threshold not communicated
What we check
Whether a free shipping threshold is communicated.
What we found
No free shipping threshold was detected.
Why it matters
A visible threshold gives the shopper a concrete target to reach. Shoppers who do not know a threshold exists have no reason to add the second item.
What could improve
A visible threshold with progress remaining is one of the simplest ways to lift average order value.
How EHN NOVA DIGITAL can help
We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.
passed
Guarantee stated near the buy decision
What we check
Whether risk reversal appears near the buy decision.
What we found
Guarantee or risk-reversal language was detected.
AOV1 passed · 3 to improve25/100
opportunitymoderate effort
No upsell or cross-sell detected in the purchase flow
What we check
Whether an upsell or cross-sell appears in the purchase flow.
What we found
No upsell or cross-sell functionality was detected.
Why it matters
A relevant add-on at the cart lifts order value without touching ad spend. The most willing buyer you will ever have is the one already checking out.
What could improve
A relevant add-on offered at the cart or immediately after payment lifts order value without touching acquisition cost.
How EHN NOVA DIGITAL can help
We can help structure bundles, cross-sells and cart-value incentives around your product catalogue.
passed
Related products on the product page
What we check
Whether related products are shown on the product page.
What we found
Related or recommended product blocks were detected.
verified issuesubstantial project
No subscribe or repeat-purchase option
What we check
Whether a subscribe or repeat-purchase option exists.
What we found
No subscription or repeat-purchase option was detected.
Why it matters
For a product that runs out, subscription removes the reorder decision entirely. One-off purchases require winning the same customer again, at full cost, every time.
What could improve
For a product that runs out, a subscription converts one sale into predictable revenue and removes the reorder decision.
How EHN NOVA DIGITAL can help
We can help structure bundles, cross-sells and cart-value incentives around your product catalogue.
verified issuemoderate effort
Only one size or variant offered
What we check
Whether more than one size or variant is offered.
What we found
1 variant found on the first product.
Why it matters
A larger size gives price-insensitive buyers a way to spend more. A single option caps what your best customers are able to give you.
What could improve
A larger size gives price-insensitive buyers a way to spend more and gives you a higher-margin option.
Trust5 passed · 0 to improve100/100
passed
Review platform installed
What we check
Whether a review platform is installed on the store.
What we found
Review platform detected: Judge.me.
passed
Meaningful number of reviews shown
What we check
Whether the visible review count is substantial.
What we found
A review count of 86 was found on the product page.
passed
Returns or refund policy reachable
What we check
Whether the returns or refund policy is easy to reach.
What we found
A returns, refund or shipping policy was found.
passed
Real contact route available
What we check
Whether a real contact route exists.
What we found
A contact page or email address was found.
passed
Brand story page
What we check
Whether the brand tells its own story anywhere.
What we found
An about or brand story page was found.
Mobile Experience4 passed · 0 to improve100/100
passed
Mobile viewport configured
What we check
Whether the page declares a mobile viewport.
What we found
A mobile viewport meta tag was found.
passed
Responsive image sources
What we check
Whether images are served at appropriate sizes for phones.
What we found
Responsive image sources (srcset) were detected.
passed
No immediate full-screen popup
What we check
Whether a popup interrupts within the first seconds.
What we found
No immediate popup trigger was detected.
passed
Layout stays still while loading
What we check
How much the layout shifts while the page loads.
What we found
Cumulative Layout Shift measured at 0.060 on mobile (Google's threshold is 0.10).
Retention2 passed · 1 to improve78/100
passed
Email or SMS capture present
What we check
Whether the store captures email or SMS.
What we found
An email capture form or signup prompt was detected.
opportunityquick to change
No incentive offered for signing up
What we check
Whether there is a reason given to sign up.
What we found
No signup incentive was detected.
Why it matters
An unexplained signup box asks for something and offers nothing. Low signup rates mean the recovery channel never reaches useful size.
What could improve
An unexplained signup box converts poorly. Give a concrete reason: a discount, early access, or a useful guide.
passed
Email marketing platform
What we check
Whether an email marketing platform (such as Klaviyo or Omnisend) is detected in the store markup.
What we found
Email platform detected: Klaviyo.
Performance1 passed · 2 to improve38/100
verified issuemoderate effort
Main content takes longer than 2.5s on mobile
What we check
How long the main content takes to appear on mobile.
What we found
Largest Contentful Paint measured at 3.1s on mobile (Google's threshold is 2.5s).
Why it matters
This is what a visitor experiences as load time. Every additional second before content appears increases the share who leave first.
What could improve
Largest Contentful Paint is what a visitor experiences as load time. Compress hero images and remove unused apps first.
How EHN NOVA DIGITAL can help
We can reduce page weight and loading delays, starting with the images, apps and scripts that slow the product page down.
passed
Mobile performance score of 50 or above
What we check
Google's overall mobile performance score.
What we found
Google measured a mobile performance score of 63/100.
verified issuequick to change
Images not served in modern formats
What we check
Whether images use modern, lighter formats.
What we found
Google flagged serving images in next-generation formats as an opportunity.
Why it matters
Product imagery is normally the single largest chunk of page weight. Heavy images slow the exact pages where the purchase decision is made.
What could improve
Converting product imagery to WebP typically removes the single largest chunk of page weight on an image-heavy store.
Measured by Google
Technical performance
From PageSpeed Insights on a simulated mobile connection. These are Google’s numbers, not ours.
Performance
63
Largest paint
3.1s
Layout shift
0.060
Next step
Want to turn these findings into a growth plan?
We'll review your NOVA report with you, explain what we'd prioritise and show you how EHN NOVA DIGITAL could help.
This report reflects publicly available pages at the time of the scan. It is a diagnostic, not a forecast. No traffic, revenue or conversion figures were inferred by this tool.