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Sample report generated by the real scoring engine from an example store. These are not a real merchant’s results, and the revenue figures use example numbers. Scan your own store →
Example NOVA Growth Report

example-store.com

Analyzed May 14, 202633 checks completed

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NOVA score

Significant opportunities

The fundamentals are in place, but several high-impact checks did not pass. These are clear places to start.

Score by category

Product Experience
50/100
Conversion
50/100
Offer
15/100
AOV
25/100
Trust
100/100
Mobile Experience
100/100
Retention
78/100
Performance
38/100

The best-scoring Shopify brands NOVA has analyzed (like Skims, Olipop, Ruggable) average 76/100. Yours: 56. The difference is mostly the opportunities in this report.

Overview

Trust and Mobile Experience passed every check available in this scan. We would not start there. The lowest-scoring areas in this scan are Offer (15/100) and AOV (25/100). 6 of the 14 opportunities in this report sit in these two areas.

Strengths3/8 categories

  • Review platform installedTrust · 100/100
  • Layout stays still while loadingMobile Experience · 100/100
  • Email or SMS capture presentRetention · 78/100

Top 3 opportunitiesHighest impact

  1. Product ExperienceFewer than six product images
  2. ConversionNo sticky add-to-cart on scroll
  3. ConversionExpress checkout not detected

What NOVA found in your store

3 things that are holding back your sales

Your store already does 19 of the 33 things we check well. These 3 changes are what would bring you closest to the best stores.

How much could this be costing you?

Answer two quick questions and NOVA will estimate it for each problem.

Together, these could be costing you $4,650 – $11,700 a month (up to $140,400 a year).

How is this calculated?

Monthly visits (the middle of the range you chose) × conversion rate (1.2%) × average price = your estimated monthly sales. Each problem is given a conservative improvement of between 1% and 10% of those sales, depending on how much it affects the purchase. It's an estimate to size the problem, not a forecast.

  1. Shoppers can't see enough of the product to feel sure

    A customer likes what they see, but there are only a few photos. They can't picture it in their hands, so they keep looking elsewhere.

    Could be costing you$1,550 – $3,900/monthup to $46,800 a year
    Quick fix: usually under 1 dayWant us to fix it for you? →

  2. The buy button disappears while shoppers read

    On mobile, the customer scrolls down to read and look at photos. When they decide, the button is far above, and many don't scroll back.

    Could be costing you$1,550 – $3,900/monthup to $46,800 a year
    Quick fix: usually under 1 dayWant us to fix it for you? →

  3. Paying takes more steps than it should

    The customer wants to pay in one tap with Apple Pay or Shop Pay, like everywhere else. Instead they have to type their card and address on a small screen.

    Could be costing you$1,550 – $3,900/monthup to $46,800 a year
    Quick fix: usually under 1 dayWant us to fix it for you? →

Estimate based on your visits and average price. Not a guarantee.

Full breakdown

Every category, every check

19 passed · 14 opportunities · 0 not measurable. Open any category to see what we checked, what we found and what could improve.

Product Experience3 passed · 3 to improve50/100
verified issuequick to change

Fewer than six product images

What your customer experiences

A customer likes what they see, but there are only a few photos. They can't picture it in their hands, so they keep looking elsewhere.

What we check

How many product images the page offers.

What we found

4 product images found on the product page.

Why it matters

Shoppers cannot touch the product, so images are the only way to inspect it. A buyer who cannot inspect a product often compensates by leaving to look elsewhere.

What could improve

Shoppers who cannot inspect a product compensate by leaving. Aim for at least six images covering the product in use, texture or detail, scale, and packaging.

How EHNOVA DIGITAL can help

We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.

verified issuemoderate effort

No product video found

What your customer experiences

Photos show what it looks like, not how it works. Without a short video, the customer has to guess, and guessing makes people wait.

What we check

Whether a product video is present on the page.

What we found

No video element was detected on the product page.

Why it matters

Video answers texture, scale and application questions that stills cannot. Unanswered sensory questions tend to postpone the decision, and postponed decisions rarely return.

What could improve

A short product-in-use video answers questions that still images cannot, especially for texture, application and scale.

How EHNOVA DIGITAL can help

We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.

passed

Reviews visible on the product page

What we check

Whether customer reviews appear on the product page itself.

What we found

Review or rating markup was found on the product page.

passed

Questions answered on the page

What we check

Whether the page answers common questions before the buy button.

What we found

An FAQ, accordion or how-to-use section was detected.

passed

Description has enough substance

What we check

How much substance the product description carries.

What we found

The product description contains roughly 684 characters.

opportunitymoderate effort

Copy leads with specs rather than results

What your customer experiences

Shoppers buy what the product does for them, not its specs. When the page starts with features, the customer doesn't see themselves in it.

What we check

Whether the copy opens with the result or with the spec sheet.

What we found

The description opens with ingredients or specifications.

Why it matters

People buy an outcome. Ingredients support the decision, they rarely create it. Copy that opens with composition asks the buyer to do the translating themselves.

What could improve

Open with the outcome the buyer wants. Ingredients and specifications support the decision, they rarely create it.

Conversion2 passed · 2 to improve50/100
passed

Add-to-cart form present

What we check

Whether an add-to-cart form exists on the product page.

What we found

An add-to-cart form was detected.

verified issuequick to change

No sticky add-to-cart on scroll

What your customer experiences

On mobile, the customer scrolls down to read and look at photos. When they decide, the button is far above, and many don't scroll back.

What we check

Whether the buy button stays reachable while scrolling on mobile.

What we found

No sticky add-to-cart markup was detected.

Why it matters

On a phone the buy button disappears within one swipe of the top of the page. A buyer ready to purchase may have to scroll back up to find the action, and some will not bother.

What could improve

On mobile the buy button disappears within one swipe. A sticky bar keeps the action reachable at every scroll position.

How EHNOVA DIGITAL can help

We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.

passed

Cart opens without leaving the page

What we check

Whether the cart opens in place or loads as a separate page.

What we found

Slide-out or ajax cart markup was detected.

verified issuequick to change

Express checkout not detected

What your customer experiences

The customer wants to pay in one tap with Apple Pay or Shop Pay, like everywhere else. Instead they have to type their card and address on a small screen.

What we check

Whether Shop Pay, Apple Pay or PayPal are offered.

What we found

No express checkout buttons were detected on the product page.

Why it matters

Express checkout removes the form-filling step where many mobile buyers give up. Manual address and card entry on a phone is where a large share of mobile carts stop.

What could improve

Shop Pay, Apple Pay and PayPal remove the form-filling step where many mobile buyers give up.

How EHNOVA DIGITAL can help

We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.

Offer1 passed · 3 to improve15/100
opportunitymoderate effort

No bundle or multi-pack offer detected

What your customer experiences

A happy customer would take two or a set, but you don't offer one. They buy one unit, or nothing, and your average order stays small.

What we check

Whether a bundle or multi-pack is offered.

What we found

No bundle or multi-pack offer was detected.

Why it matters

A bundle gives the buyer a reason to spend more in the same session. Without one, the same acquisition cost returns a single unit instead of two or three.

What could improve

A bundle gives the buyer a reason to spend more in the same session, without needing a second visit.

How EHNOVA DIGITAL can help

We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.

verified issuemoderate effort

No quantity break on the product page

What your customer experiences

The customer was open to buying more, but nothing on the page rewards it. Without a small incentive, they stick to the minimum.

What we check

Whether a quantity break appears on the product page.

What we found

No quantity discount was detected on the product page.

Why it matters

For a product that runs out, buying more at once is a natural choice if it is offered. Order value stays flat when the only option presented is one unit.

What could improve

Buy 2 save 10, buy 3 save 20. Quantity breaks are the fastest lift to order value for a consumable product.

How EHNOVA DIGITAL can help

We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.

opportunityquick to change

Free shipping threshold not communicated

What your customer experiences

The customer doesn't know how much they need to spend for free shipping. They find out at the end, and a surprise cost is one of the top reasons carts get abandoned.

What we check

Whether a free shipping threshold is communicated.

What we found

No free shipping threshold was detected.

Why it matters

A visible threshold gives the shopper a concrete target to reach. Shoppers who do not know a threshold exists have no reason to add the second item.

What could improve

A visible threshold with progress remaining is one of the simplest ways to lift average order value.

How EHNOVA DIGITAL can help

We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.

passed

Guarantee stated near the buy decision

What we check

Whether risk reversal appears near the buy decision.

What we found

Guarantee or risk-reversal language was detected.

AOV1 passed · 3 to improve25/100
opportunitymoderate effort

No upsell or cross-sell detected in the purchase flow

What your customer experiences

The moment someone decides to buy is when they're most open to a complement. Without a suggestion, they leave with less than they would have taken.

What we check

Whether an upsell or cross-sell appears in the purchase flow.

What we found

No upsell or cross-sell functionality was detected.

Why it matters

A relevant add-on at the cart lifts order value without touching ad spend. The most willing buyer you will ever have is the one already checking out.

What could improve

A relevant add-on offered at the cart or immediately after payment lifts order value without touching acquisition cost.

How EHNOVA DIGITAL can help

We can help structure bundles, cross-sells and cart-value incentives around your product catalogue.

passed

Related products on the product page

What we check

Whether related products are shown on the product page.

What we found

Related or recommended product blocks were detected.

verified issuesubstantial project

No subscribe or repeat-purchase option

What your customer experiences

For products people reuse, a customer who liked it would happily receive it again. Without a subscribe option, you depend on them remembering.

What we check

Whether a subscribe or repeat-purchase option exists.

What we found

No subscription or repeat-purchase option was detected.

Why it matters

For a product that runs out, subscription removes the reorder decision entirely. One-off purchases require winning the same customer again, at full cost, every time.

What could improve

For a product that runs out, a subscription converts one sale into predictable revenue and removes the reorder decision.

How EHNOVA DIGITAL can help

We can help structure bundles, cross-sells and cart-value incentives around your product catalogue.

verified issuemoderate effort

Only one size or variant offered

What your customer experiences

The customer wants another size, colour or pack, but there's only one choice. If it isn't exactly what they need, the sale is lost.

What we check

Whether more than one size or variant is offered.

What we found

1 variant found on the first product.

Why it matters

A larger size gives price-insensitive buyers a way to spend more. A single option caps what your best customers are able to give you.

What could improve

A larger size gives price-insensitive buyers a way to spend more and gives you a higher-margin option.

Trust5 passed · 0 to improve100/100
passed

Review platform installed

What we check

Whether a review platform is installed on the store.

What we found

Review platform detected: Judge.me.

passed

Meaningful number of reviews shown

What we check

Whether the visible review count is substantial.

What we found

A review count of 86 was found on the product page.

passed

Returns or refund policy reachable

What we check

Whether the returns or refund policy is easy to reach.

What we found

A returns, refund or shipping policy was found.

passed

Real contact route available

What we check

Whether a real contact route exists.

What we found

A contact page or email address was found.

passed

Brand story page

What we check

Whether the brand tells its own story anywhere.

What we found

An about or brand story page was found.

Mobile Experience4 passed · 0 to improve100/100
passed

Mobile viewport configured

What we check

Whether the page declares a mobile viewport.

What we found

A mobile viewport meta tag was found.

passed

Responsive image sources

What we check

Whether images are served at appropriate sizes for phones.

What we found

Responsive image sources (srcset) were detected.

passed

No immediate full-screen popup

What we check

Whether a popup interrupts within the first seconds.

What we found

No immediate popup trigger was detected.

passed

Layout stays still while loading

What we check

How much the layout shifts while the page loads.

What we found

Cumulative Layout Shift measured at 0.060 on mobile (Google's threshold is 0.10).

Retention2 passed · 1 to improve78/100
passed

Email or SMS capture present

What we check

Whether the store captures email or SMS.

What we found

An email capture form or signup prompt was detected.

opportunityquick to change

No incentive offered for signing up

What your customer experiences

Asking for an email without offering anything feels like a favour to you. With a small incentive, far more visitors say yes, and many buy with it.

What we check

Whether there is a reason given to sign up.

What we found

No signup incentive was detected.

Why it matters

An unexplained signup box asks for something and offers nothing. Low signup rates mean the recovery channel never reaches useful size.

What could improve

An unexplained signup box converts poorly. Give a concrete reason: a discount, early access, or a useful guide.

passed

Email marketing platform

What we check

Whether an email marketing platform (such as Klaviyo or Omnisend) is detected in the store markup.

What we found

Email platform detected: Klaviyo.

Performance1 passed · 2 to improve38/100
verified issuemoderate effort

Main content takes longer than 2.5s on mobile

What your customer experiences

On a phone, the customer taps your link and waits for the page to appear. Every extra second, more people give up before seeing the product.

What we check

How long the main content takes to appear on mobile.

What we found

Largest Contentful Paint measured at 3.1s on mobile (Google's threshold is 2.5s).

Why it matters

This is what a visitor experiences as load time. Every additional second before content appears increases the share who leave first.

What could improve

Largest Contentful Paint is what a visitor experiences as load time. Compress hero images and remove unused apps first.

How EHNOVA DIGITAL can help

We can reduce page weight and loading delays, starting with the images, apps and scripts that slow the product page down.

passed

Mobile performance score of 50 or above

What we check

Google's overall mobile performance score.

What we found

Google measured a mobile performance score of 63/100.

verified issuequick to change

Images not served in modern formats

What your customer experiences

Your product photos weigh more than they need to. The customer waits longer on exactly the pages where they decide to buy.

What we check

Whether images use modern, lighter formats.

What we found

Google flagged serving images in next-generation formats as an opportunity.

Why it matters

Product imagery is normally the single largest chunk of page weight. Heavy images slow the exact pages where the purchase decision is made.

What could improve

Converting product imagery to WebP typically removes the single largest chunk of page weight on an image-heavy store.

Prioritised improvements

What we’d fix first

Ordered by impact × confidence × ease, not by how bad each one looks. A smaller change that ships this week can beat a large one that never ships at all.

PRIORITY 1Product Experienceverified issuequick to change

Fewer than six product images

What your customer experiences

A customer likes what they see, but there are only a few photos. They can't picture it in their hands, so they keep looking elsewhere.

What we found

4 product images found on the product page.

Why it matters

Shoppers cannot touch the product, so images are the only way to inspect it. A buyer who cannot inspect a product often compensates by leaving to look elsewhere.

What could improve

Shoppers who cannot inspect a product compensate by leaving. Aim for at least six images covering the product in use, texture or detail, scale, and packaging.

How EHNOVA DIGITAL can help

We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.

Get help with the product page →
PRIORITY 2Conversionverified issuequick to change

No sticky add-to-cart on scroll

What your customer experiences

On mobile, the customer scrolls down to read and look at photos. When they decide, the button is far above, and many don't scroll back.

What we found

No sticky add-to-cart markup was detected.

Why it matters

On a phone the buy button disappears within one swipe of the top of the page. A buyer ready to purchase may have to scroll back up to find the action, and some will not bother.

What could improve

On mobile the buy button disappears within one swipe. A sticky bar keeps the action reachable at every scroll position.

How EHNOVA DIGITAL can help

We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.

Get help with conversion →
PRIORITY 3Conversionverified issuequick to change

Express checkout not detected

What your customer experiences

The customer wants to pay in one tap with Apple Pay or Shop Pay, like everywhere else. Instead they have to type their card and address on a small screen.

What we found

No express checkout buttons were detected on the product page.

Why it matters

Express checkout removes the form-filling step where many mobile buyers give up. Manual address and card entry on a phone is where a large share of mobile carts stop.

What could improve

Shop Pay, Apple Pay and PayPal remove the form-filling step where many mobile buyers give up.

How EHNOVA DIGITAL can help

We can reduce friction on the way to checkout, including add-to-cart placement, cart behaviour and express payment options.

Get help with conversion →

You don’t need to fix everything at once.

We recommend starting with the changes most likely to improve the customer journey, then using your own store data to decide what to optimise next. A store that changes three things and measures them learns more than a store that changes thirty and cannot tell which one worked.

From diagnosis to improvement

How EHNOVA DIGITAL can help

NOVA shows where the opportunities are. These are the areas of this store where we would focus, lowest-scoring first.

Offer15/100

3 opportunities found

We can help structure an offer that gives shoppers a reason to act now, such as bundles, quantity breaks, shipping thresholds and guarantees built around your catalogue.

AOV25/100

3 opportunities found

We can help structure bundles, cross-sells and cart-value incentives around your product catalogue.

Performance38/100

2 opportunities found

We can reduce page weight and loading delays, starting with the images, apps and scripts that slow the product page down.

Product Experience50/100

3 opportunities found

We can rework the product page around the buying decision, including imagery, visible reviews, answers to common questions and copy that leads with the result.

Measured by Google

Technical performance

From PageSpeed Insights on a simulated mobile connection. These are Google’s numbers, not ours.

Performance
63
Largest paint
3.1s
Layout shift
0.060

Free consultation

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This report reflects publicly available pages at the time of the scan. It is a diagnostic, not a forecast. Any money figures are estimates built from the numbers you entered, never from your store’s private data.