Growth Insights
Growth Insights para marcas Shopify y ecommerce
Guías prácticas y basadas en evidencia de EHNOVA DIGITAL. Cómo diagnosticar una tienda, decidir qué importa y arreglarlo, con el mismo framework que usa NOVA.
Por ahora, los artículos están publicados en inglés.
Empieza aquí: el framework
Estrategia de crecimientoThe NOVA Growth Framework: 8 Areas That Can Affect Shopify GrowthProduct experience, conversion, trust, offer, AOV, mobile, retention and performance: the eight areas behind every NOVA report, and how they fit together.Estrategia de crecimientoHow to Prioritize Shopify Growth Opportunities Instead of Fixing Everything at OnceA store audit can surface twenty problems. The value is in knowing which three to start with. Here is the impact × confidence × ease method, with worked examples.
Últimos artículos
ConversiónShopify CRO: A Practical Guide to Conversion OptimizationConversion optimization is less about clever tricks and more about removing reasons not to buy. A practical walk-through for Shopify stores.Crecimiento en ShopifyShopify Store Audit: What to Check Before Spending More on AdsMore traffic into a leaky store means paying more for the same leaks. What to review on your Shopify store before scaling paid acquisition.Crecimiento en ShopifyWhy Is My Shopify Store Getting Traffic but No Sales?Traffic without sales has a short list of usual causes. How to work out which one is holding your store back, in the order worth checking.
Estrategia de crecimiento
Decidir en qué trabajar primero, y por qué.
Estrategia de crecimientoThe NOVA Growth Framework: 8 Areas That Can Affect Shopify GrowthProduct experience, conversion, trust, offer, AOV, mobile, retention and performance: the eight areas behind every NOVA report, and how they fit together.Estrategia de crecimientoHow to Prioritize Shopify Growth Opportunities Instead of Fixing Everything at OnceA store audit can surface twenty problems. The value is in knowing which three to start with. Here is the impact × confidence × ease method, with worked examples.
Crecimiento en Shopify
Auditorías y diagnósticos para tiendas Shopify.
Crecimiento en ShopifyShopify Store Audit: What to Check Before Spending More on AdsMore traffic into a leaky store means paying more for the same leaks. What to review on your Shopify store before scaling paid acquisition.Crecimiento en ShopifyWhy Is My Shopify Store Getting Traffic but No Sales?Traffic without sales has a short list of usual causes. How to work out which one is holding your store back, in the order worth checking.
Conversión
Quitar fricción entre querer y comprar.
Experiencia de producto
Páginas de producto que responden las dudas de compra.
Ofertas y AOV
Packs, umbrales y valor del pedido.
Ofertas y AOVHow to Increase Average Order Value on ShopifyGrowing order value is often easier than finding new buyers. The mechanisms that help, and how to use them without annoying the customer.Ofertas y AOVShopify Bundles and Offers: How to Build a Stronger Ecommerce OfferAn offer is not the same as a discount. How bundles, quantity breaks, thresholds and guarantees give shoppers a reason to decide today.
Experiencia de cliente
Confianza, móvil y la sensación de compra segura.
Experiencia de clienteShopify Mobile Conversion: What to Check on Your StoreMany shoppers browse and buy on their phones. What to check so the mobile experience does not quietly cost you orders.Experiencia de clienteShopify Trust Signals: What Makes Customers Feel Ready to Buy?A new visitor has no reason to trust you yet. The signals that give them one, where to put them, and the mistakes that undo them.
¿Quieres ayuda para aplicar lo que lees?
Los Insights explican el enfoque. NOVA diagnostica tu propia tienda. Cuando quieras que se haga el trabajo, EHNOVA DIGITAL te ayuda a implementar las mejoras.